Service Based Marketing E-Course
Investment
- $350 total investment for 3x Sessions self-paced online sessions with Brooke Klower, along with recordings & PDF document
What's covered in each session?
Session 1 Overview:
Before diving into the world of marketing, there are a few key factors that you need to perfect in order to set yourself up for success. These factors will not only help you create effective marketing strategies but also ensure that your efforts are targeted and yield the desired results.
The first factor you need to perfect is your target audience. Understanding your target audience is crucial because it allows you to tailor your marketing messages to their specific needs and desires. By identifying who your ideal customers are, you can create content and campaigns that resonate with them. Conduct market research, analyze demographic data, and engage in customer interviews to gain insights into your target audience's preferences and behaviors. This will help you shape your marketing strategies in a way that speaks directly to them.
During our first module, owner of Balanced Beings Brooke Klower will share with you these basic factors that need to be perfected; to ensure your marketing takes off!
Session 2 Overview:
In this module, we will dive into the approaches to marketing and how you can effectively create demand for your services. Marketing is a crucial aspect of any business, and understanding how to showcase the problem and offer a solution is key to attracting clients.
Firstly, we will explore the concept of creating demand. As a service provider, it's important to identify the needs and desires of your target audience. By understanding their pain points and challenges, you can position yourself as the solution they are seeking.
Another approach we will discuss is the utilization of package launches to generate demand for your services. Package launches involve offering a curated set of services or products that are bundled together at a special price or with added value. This strategy creates a sense of urgency and exclusivity, encouraging potential clients to take immediate action. We will delve into the steps involved in creating and launching a successful package, including setting clear goals, designing attractive offers, and implementing effective marketing campaigns to promote your packages.
Last but not least, we will touch on the importance of creating meaningful and long-term content. Building a strong online presence and providing valuable content to your target audience can establish you as an authority in your field. By consistently sharing informative and engaging content through various channels such as blog posts, videos, podcasts, and social media, you can attract an audience who resonates with your expertise and values. This not only helps in creating demand for your services, but also builds trust and fosters long-term relationships with your clients.
Session 3 Overview:
Welcome to the Email Marketing module of the Practitioner Marketing E-Course! In this lesson, we will explore the power of email marketing and how it can be leveraged to increase your profits without lifting a finger. Email marketing is a crucial tool for any business and can greatly impact your bottom line.
In this module, we will teach you the fundamentals of email marketing, including how to execute passive income with automations. Email marketing allows you to automate certain processes, such as sending welcome emails to new subscribers or promoting products and services on autopilot. By setting up automated email sequences, you can deliver value to your subscribers, build relationships, and drive sales without constant manual effort. We will dive into the strategies and tools you need to implement effective email automations that generate passive income for your business.
Lastly, we will discuss the importance of weekly email marketing in increasing profits. Consistency is key when it comes to maintaining a strong relationship with your email subscribers. By sending valuable and engaging email content on a regular basis, you not only keep your brand top of mind but also increase the chances of converting your subscribers into paying customers. We will share best practices for crafting compelling email campaigns and setting up a weekly email marketing routine that will boost your profits without lifting a finger.
About Brooke Klower & Balanced Beings
- Owner of Balanced Beings, an online based clinic with 3 practitioners, booked out 8 weeks in advance
- The largest online clinic treating KIDS in Australia
- Brooke Klower started Balanced Beings 2 weeks after graduating from her Bachelor of Health Science (Naturopathy) degree at the age of 22 years old.
- She has previously held workshops & eCourses for patients, students and people needing a push for success in their business.
- 18 months of previous experience mentoring other practitioners working for Balanced Beings.
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Brooke Klower has treated over 450 children, and a total of 800 patients, and conducted over 5200 consultations. Brooke has previously held workshops & eCourses for patients, students and people needing a push for success in their business. Along with two years of previous experience mentoring other practitioners working for Balanced Beings.
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Brooke Klower has turned Balanced Beings into a single figure start up business, single employee clinic to a 5-employee business which has turned over $970k since opening our doors (through 4 streams of revenue).